Why Flash?

Why Flash?


Author: Jonathan White

Many possible technologies exist that can power web based games.
Php, HTML, CGI and Java amongst them, but the most common plugin
used to design browser games by far is Adobe Flash, previously
known as Macromedia Flash. One of the biggest reasons for this is
that Flash has become a definite web standard.



Many PCs come with the Flash player installed. It is compatible
with Linux, Apple Mac, BSD, cellphones, PDAs and a whole host of
other devices. Over 520 million unique installations of Flash have
been recorded, and it has been around since the days of Windows 98.
This statistic accounts for approximately 95% of all Internet
users.



Flash Player is also a free download, so if the user does not have
it, it's only a few seconds and negligible bandwidth away, no
matter the platform. Likewise, Adobe Flash is a comparably cheap
product for the developers, and time input required is minimal to
create simple games, compared to using other technologies.



A powerful but often overlooked feature of Flash is that it makes
small files. For ten megabytes, in Flash, you can get a full
featured game. This helps Flash to appeal to dialup or slower
broadband users where Java or C couldn't. Flash can also use
database connectivity to save scoreboards, progress and account
details, which is rare in a format so smooth.



Flash is efficient, applets made in it tend to run on computers
that you'd be hard-pressed to find outside of an antique shop. It
is the empowering technology of choice on a certain well-known pet
site, which almost certainly has users on dialup and on poor
computers.



Something to remember is that Browser Games have a completely
different TA (target audience) than that of AAA list games. Browser
games are made for the casual player, someone who wants to play
immediately and at his/her convenience, as such it must load fast,
play fast and keep the user's interest. Developing a successful
Flash game is very difficult, because generally if a user becomes
disinterested, one or two clicks will take him/her to a completely
different game.



So, what about monetizing a Flash game? Well, the standard is based
on the shareware model. You have a teaser version of a game on a
website and then allow users to download a 'Deluxe' build for a set
fee. Often the producer will allow lots of sites to list their
'teaser' games; this is a clever form of viral marketing.



Possibly the most solid reason to use Flash is that it would always
be fairly easy to find people willing to draw in the Flash SWF
vector format. Other technologies would require external animation
but with Flash, the motion, the drawing and the script can all be
done in a single interface.



Graphical objects within this interface can have specified alpha
values, positionings, angles of rotation, explosion effects and
many built in motion tweening effects. It is this versatility and
built in function that makes it a real joy to work with.



Flash is fast-becoming the only standard for browser based gaming,
because it requires no real programming knowledge. The scripting
language is very well explained on several websites, and in the
included tutorials.



But the main reason? Simple. There are many very dedicated sites
out there which will effectively get your product out for free.
Even if all the other points in this article didn't exist, it is
the only format with true open distribution.

Article Source:
http://www.articlesbase.com/communication-articles/why-flash-55816.html

About the Author:
Jonathan White has been involved with free online flash and
shockwave games for over 4 years. He owns SimplySearch4it! - Play
Free Online Games & SimlySearch4it! UK - Free Online Games


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